SendOwl is an eCommerce software that helps people sell digital files, subscriptions, memberships and much more. Both the simplicity and attractive pricing of the product helped the company become a leader in this market. I have personally used SendOwl to sell presentation templates since 2015 and I love it.
However, I have noticed a few pain points that lower the quality of my user experience with the product. Those are limited features (such as an inability to see analytics data in comparison to a previous period), obsolete interface design, and lack of a decent mobile version. This case study walks you through the process of fixing those limitations by redesigning one of the most important pages for shop owners – the Dashboard.