EverWeb is a "drag and drop" website builder for Mac users that is used to easily create a website without any coding or technical skills. The target audience for this product is older Mac users who are not very computer savvy. Many of the client's users are small business owners, religious institutions, artists, photographers, and hobbyists.
The client wanted to implement a modern, elegant design that gives the options to download a free version of their software or make a purchase. They also needed to highlight what EverWeb is capable of without overwhelming the visitor with too much information.
They prefer lighter colors that match the existing color scheme of the logo.